QuickTips for Building your Brand as a Travel Writer: Ping!

11/28/09  Print this post Print this post    3 Comments   Popular   Written by David Miller
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Are you losing all your writing (not to mention travel) time updating your status at various social media apps? Take care of several at once by Pinging.

AS WRITERS, any tasks that take away from writing time can quickly become tedious and frustrating.

None, at least to me anyway, seems more of a time-suck than dealing with social media.

It’s taken me forever, but I’ve finally started using something that Matador Video Editor Joshywashington clued me into several month ago, Ping.

Ping is a dead simple way to update literally dozens (most likely all) of the new media and social media apps and even blogs you’re writing by sending whatever text / photos / tags/ html via an easy to use dashboard. You can choose to update blogs (at Tumblr, Blogger or Wordpress.com, among others) or update status (at Twitter, Facebook and dozens of others) and also add to YouTube, Vimeo and other content sharing sites.

For people just getting started with social media, updating multiple blogs / apps might seem strange or unnecessary, but for spreading your message and building your brand, each one of these little updates and posts helps to further increase your internet footprint.

Ping is super easy to get started using. Try simply opening your account and then adding a test post to your blog or twitter account. From there you’ll get the feel.

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For recent tips on social media and branding for travel writers, check out How to Develop a Personal Brand as a Writer as well as becoming a Twitter Ninja: Understanding Rewtweets.

Also, does anyone have any particular tips or expertise for using Ping? Please share with us in the comments below.

Are you a travel writer in need of learning social media skills?

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About the Author

Matador ID: david-miller

David Miller is Founding Editor of the Traveler's Notebook and Senior Editor at Matador . His personal blog is here.

3 Comments... join the discussion!

  • Julie replied on November 29, 2009

    Hmm. I’m not sure if I get this type of service. I view each of the platforms as having a different function and purpose, though there’s some overlap in the followers and reach. If I’m just shooting out automated links to my own content, it kind of defeats the purpose of social media– at least the purpose of social media as I see it. No doubt social media can be a time suck, but I think if you’re just auto feeding, you’re going to miss out on some conversations that can be game-changing for yourself and others.

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    • David Miller replied to Julie on November 30, 2009

      I hear that Julie. I guess what I was hoping for in this article was to generate conversations on how people used Ping effectively. I see it as very useful (albeit mechanical) for someone who has multiple blogs, spaces on tumblr, accounts at youtube, vimeo, and others, and simply wanted to update or publicize all at once that a new piece of content had come out. It definitely doesn’t replace the content itself.

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  • Nick replied on November 29, 2009

    I tend to agree with Julie. Maybe a compromise is to use something like Seesmic desktop, which at least lets you monitor and interact with Twitter and Facebook at the same time. That takes care of two of the biggies, I guess. Still takes up far too much time if you aren’t disciplined, mind…

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