Marketing Language and Youth: 2 Thoughts on Travel Writing Style

04/16/09  Print this post Print this post    7 Comments   Popular   Written by David Miller
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Photo: mezone

Dealing with submissions as editor can be difficult when you know the writer’s intentions are good and that he or she is just trying to put feelings and ideas out there. So let me throw this out here in the spirit of ‘helpfulness.’

The problems I have with a lot of people’s writing styles (including my own) usually seem to fall into a couple semi-related categories / situations:

  • Copying writers from other generations
  • Marketing language
Copying writers of other generations

“An author ought to write for the youth of his generation. . .”
–F. Scott Fitzgerald

All writers start off as readers and tend to go through phases where we imitate certain writers we like. There’s no other way to learn. It can be super obvious when someone is in his or her Hemingway or Bukowski or some other phase. I’ve had several of these, including a protracted Jim Harrison phase.

This problem gets exacerbated when people are ‘taught’ how to write by teachers who themselves are still caught up in their Amy Hempel or David Foster Wallace or Peter Matthiessen phases.

How then, to write originally? Part of me says just ‘write through’ it. Go ahead and keep copying. Get it out. Get past it. But recognize that you’re doing it, copying someone else. The other part says: look at how you write emails. How your friends write emails.

Listen to how you talk to each other. How you describe things. How people talk on the street. This is the language of our generation. It’s way different than that of Fitzgerald’s.

Sometimes I tell people “Write the story the same way you’d tell it to your friend.”

Marketing language and clichés

The danger of writing how people talk however is when you confuse advertising and marketing language for communication on a personal level. But this is easy to recognize and fix. All you have to do is go line by line through your story and use the “would I say this to my friend?” test.

Example: Would you really tell your friend that the restaurant you visited had “a casual pace with a nice flavor of real Mexico”?

If you need to use a cliche for some reason, denoting it with quotation marks shows that you’re recognizing it.

Once you start recognizing these things about your writing style you’ll begin to notice other complexities and nuances. We’ll talk about more next week.

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About the Author

Matador ID: david-miller

David Miller is Founding Editor of the Traveler's Notebook and Senior Editor at Matador . His personal blog is here.

7 Comments... join the discussion!

  • Travel-Writers-Exchange.com replied on April 17, 2009

    Thanks for the writing advice. My writing style has gone through changes since 2008 — this is when I got back into writing. I was very shaky at first, but I’m getting better at it. I like to challenge myself.

    I’m reviewing the AP & Chicago Manual of Style writing references. Thanks for the reminder about advertising and marketing language. I’ll keep this in mind when I write.

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  • David Miller replied on April 17, 2009

    @ twe: you’re welcome.

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  • Turner replied on April 17, 2009

    Noted. On the other hand, I really do my best writing all in one sitting, like Kerouac

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  • David Miller replied on April 18, 2009

    @ Turner: i’m with you on the one sitting–just blasting away–that’s when it seems to come out better. but i dunno if i’d consider this ‘Kerouacan’

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  • Bea replied on April 23, 2009

    This is very good advice, thanks. It’s hard to apply when writing short reviews though, especially hotel reviews, when you can’t really get in your groove with the tight word count, and there’s so many PR-type facts to get in. Any advice here??

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    • David Miller replied to Bea on April 23, 2009

      Thanks for the comment Bea. I hear you on short reviews. My only advice is to just ‘be who you are.’ Remix the PR things you need to say into a similar voice you’d use when telling a friend about a hotel you stayed at or a restaurant you liked. Usually when you get into this kind of ‘mindset’ you’ll find that your reviews get better. They’ll invariably go for specifics that the reader can ‘latch onto’ rather than PR language which most smart people meet with an automatic / subconscious filter.

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  • Divya replied on May 1, 2009

    . I realise now that i too imitate my favorites when i write. Will work through it. thanks!

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