Top Newspapers’ Online Traffic vs. Circulation

11/9/09  Print this post Print this post    7 Comments   Popular   Written by David Miller
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Last week we looked at the circulation drops among the top 25 daily newspapers. Now let’s compare these numbers with the corresponding websites’ traffic.

Graphic by Kate Sedgwick. Feature image by dagpic.

Circulation stats:

THE WALL STREET JOURNAL — 2,024,269 — 0.61%
USA TODAY — 1,900,116 — (-17.15%)
THE NEW YORK TIMES — 927,851 — (-7.28%)
LOS ANGELES TIMES — 657,467 — (-11.05%)
THE WASHINGTON POST — 582,844 — (-6.40%)

DAILY NEWS (NEW YORK) — 544,167 — (-13.98%)
NEW YORK POST — 508,042 — (-18.77%)
CHICAGO TRIBUNE — 465,892 — (-9.72%)
HOUSTON CHRONICLE — 384,419 — (-14.24%)
THE PHILADELPHIA INQUIRER — 361,480 — N/A

NEWSDAY — 357,124 — (-5.40%)
THE DENVER POST — 340,949 — N/A
THE ARIZONA REPUBLIC — 316,874 — (-12.30%)
STAR TRIBUNE, MINNEAPOLIS — 304,543 — (-5.53%)
CHICAGO SUN-TIMES — 275,641 — (-11.98%)

The PLAIN DEALER, CLEVELAND — 271,180 — (-11.24%)
DETROIT FREE PRESS (e) — 269,729 — (-9.56%)
THE BOSTON GLOBE — 264,105 — (-18.48%)
THE DALLAS MORNING NEWS — 263,810 — (-22.16%)
THE SEATTLE TIMES — 263,588 — N/A

SAN FRANCISCO CHRONICLE — 251,782 — (-25.82%)
THE OREGONIAN — 249,163 — (-12.06%)
THE STAR-LEDGER, NEWARK — 246,006 — (-22.22%)
SAN DIEGO UNION-TRIBUNE — 242,705 — (-10.05%)
ST. PETERSBURG (FLA.) TIMES — 240,147 — (-10.70%)

Traffic stats*:

Wall Street Journal 22.50%
USA Today 26.83%
NY Times 71.96%
LA Times 22.50%
Washington Post 6.16%
Daily News 111.54%
New York Post 4.94%
Chicago Tribune 28.06%
Houston Chronicle 6.64%
The Philadelphia Inquirer N/A
Newsday 0.0498 -39.76%
The Denver Post 17.37%
The Arizona Repulic N/A
Star Tribune 62.50%
Chicago Sun-Times 22.22%
The Plain Dealer, CLeveland 920.00%
Detroit Free Press -33.33%
The BOston Globe 5 -28.57%
The Dallas Morning News 5.00%
The Seattle Times 18.46%
San Francisco Chronicle 26.00%
The Oregonian 140.00%
The Star-Ledger, Newark N/A
San Diego Union – Tribune 1060.00%
St. Petersburg FL Times 5.00%

*Data based on Alexa.com traffic over the last 3 months.

Community Connection

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About the Author

Matador ID: david-miller

David Miller is Founding Editor of the Traveler's Notebook and Senior Editor at Matador . His personal blog is here.

7 Comments... join the discussion!

  • Abbie replied on November 9, 2009

    The internet is taking over the world!

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  • AdventureRob replied on November 9, 2009

    wow, over 1000% increase for one of them, incredible statistic.

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  • Hal Amen replied on November 9, 2009

    Another gorgeous graphic, Kate!

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  • Nancy replied on November 9, 2009

    All for it. Online dissemination is more eco-friendly. Plus, more people have access to the material. Good news in my book.

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  • Carlo replied on November 10, 2009

    I read the paper at work, where my employer pays for it…else it’s online for me. Once in a while I do splurge for a weekend paper.

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  • TimR replied on November 10, 2009

    Since I can’t even remember when I stopped reading hardcopy newspapers, I guess I don’t miss them at all. The web has so much more to offer.
    For example, I’m going to Chiang Mai in January, so I’ve been reading http://www.chiangmai-mail.com/ , an English language newspaper there. Before going to Nepal last year, I read a similar newspaper for a few months before leaving. People were amazed that I knew so much about the upcoming national election.

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  • The Travel Tart replied on November 10, 2009

    Very interesting! And Rupert Murdoch wants to start charging for accessing on line news content soon because he seems to think that the days of the physical paper are numbered!

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